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SAGE an EBC company

corporate branding

SAGE is a third-party administrator for self-funded healthcare plans. They are deeply invested in their clients and aim to ensure they get the best possible plan and care.

‘The Sage’ is the truth-defending brand archetype that is useful in sensitive industries (like healthcare) where trust in a brand/company must be established immediately.

With graphic content, logo, color scheme, and visual components we developed a modern and approachable brand. The goal was to reflect the company's values: wisdom, empathy, and transparency as well as to emphasize the brand voice: knowledgeable, assured, and guiding, without ever being cold, and transactional.

project scope

Brand foundations

Full brand identity

Marketing materials