Personal branding

BRAND IDENTITY development includes:

BRANDING QUESTIONNAIRE
You'll answer questions that will help us understand your needs and aspirations for your brand.

BRANDING SESSION WITH FOUNDER VICTORIA BRANSON
Two 1:1 branding sessions where we will dive deep into your personality as the business owner to define your main advantages as well as the most powerful and impactful way for you to communicate with your target audience. It will also allow us to create visual branding that reflects your core values, feel authentic and be irresistible for your ideal clients.

MOODBOARD
Our designer then creates a mood board based on the brand questionnaire and the branding session. On this mood board (visual presentation of images, text, and samples of objects in a composition), we share the direction of your brand identity to make sure that we captured your needs correctly. 

LOGO DEVELOPMENT
– We develop two unique logo versions. Logo can include the main version, alternative version, short version, and a brand mark (depending on the project)
– You will choose one of the versions of the logo that we will be working with. We then make corrections / improvements if needed (two rounds of revisions included). Once this is done, the logo is confirmed.
– We prepare all the final files which are sent in several formats: ai, eps, psd, pdf, png, jpg.

With these files, you’ll also receive: 

– Social media avatar (LinkedIn, Twitter, Instagram, etc) 
– Pattern 
– Favicon (an icon displayed in the address bar of a website)
– Watermark 
– Unique color palette 

MARKETING MATERIALS
We develop five marketing materials of your choice :

Business card
Brochure
Folder
Notebook
Client card
Postcard
Gift certificate
Flyer
Envelope
Letterhead
Invoice
Packaging (bag, box, tissue, etc)

Pen holder
Slide deck
Email signature
Label
Poster
Stickers
Social media banners (LinkedIn, Facebook, Twitter, Youtube, etc.)
Advertising banner
Presswall
Roll up
Instagram design (on demand)

Once the marketing materials are developed and confirmed, we prepare all the files in different formats for your use. 

BRAND GUIDE
A final detailed presentation with information about the logo, colors, custom fonts, and examples of your brand identity on various media.

FINAL STEP
We hop on a short final call where we present you with all the files and answer all the questions you might have. 

PHOTOSHOOT PREPARATION
– One of the key parts of your brand identity is the quality and selection of your photos. To help you shine on camera, you'll have a session with our in-house stylist to help you choose the BEST looks and location for your photoshoot. 

– You’ll also receive a ‘Ready for the photoshoot’ guide to get inspirations for poses and looks.

*Although the photoshoot is not included in the package, we will happily recommend some photographers to make sure that your photos match your brand perfectly and express the high level of expertise you provide. We will also help you choose the best photoshoot location. 

UNLIMITED SUPPORT
1 YEAR support to help you express your brand fully!


Add-ons are available, and the package can be customized.