Eric Fankhauser

Eric Fankhauser, an independent business advisor with over 20 years of experience in team management and strategy, sought a brand identity that communicates resilience, adaptability, and problem-solving, while also emphasizing his supportive approach. Persona Vera Agency developed a refined and modern brand, incorporating the bear symbol to represent protection and strength. Using dark blue and gold tones to symbolize authority and reliability, the brand evokes confidence and curiosity. It positions Eric as a trusted advisor who thrives in complex situations and helps businesses unlock their full potential.