fit hidden figure

full experience branding & website

Karene Richards-Wise is the Founder and CEO of Fit Hidden Figure, she is a health coach and IFBB Bikini Pro.
She analyzes dexa scans to design custom meal plans to meet her clients' physical goals. Karene also provides health coaching guidance through daily text messages and monthly virtual client check-in meetings. 

The goal was to create a brand that would reflect its founder’s values: empowerment, results, dedication, hard-work, and authenticity.

fithiddenfigure.com

project scope

Brand foundations
Full brand identity
Marketing materials
Instagram